Why do most prices end with 9?

a) Those price tags are playing tricks on your brain

b) It is nothing but a strategy to fool the consumers

c) There's actually a psychological explanation for this- It's called the "left-digit effect'

d) Because we read from left to right, the first digit of the price resonates with us the most

e) Perception of minds: The item that starts with a $8 just seems like a better deal than the one that starts with $9 to our brain

f) That's why shoppers are more likely to buy a T-shirt for $8.99 than an identical one for $9

g) $299.99 and $301 are perceived as vastly different prices while $289.99 and $291 are not, despite both price comparisons having a difference of $1.01

-Prathamesh Kakaria